A Closer Look at Websites

A website is a necessity of business in our digital age.  With a great website, prospective clients are turned into loyal customers.  Does your website represent your brand?  Wondering if you need a website?  Unsure where to start with your digital presence?   Let's explore why a website is key to your business strategy.

Websites make you legit.
One of the first things a potential client will do is search for you; over 80% of customers research things online before they purchase.  Think of your website as your online business card.  If they are successful in finding your digital presence, you are a step closer to gaining a customer. 

Website content matters.
A punchy website that accurately represents your brand and business will draw in your audience. Use this opportunity to get people interested in your product or service.  Delivering valuable content will strengthen your brand and increase sales.

Websites simplify.
With good content, the most common customer questions are already answered.  This saves time on both sides, delivers a consistent experience and builds trust in your ability to anticipate customer needs.

Websites make you accessible. 
Your products and services are available to anyone, anywhere, anytime.  Even outside of business hours, customers can access products and services from your website.  Make it easy for them to contact you and request a follow up - it’s an instant lead.

Websites span generations.
An easy to use website will be appreciated by all ages.  With so many digital platforms, it can be challenging to keep up with the latest trends.  Start with a website as your go-to digital presence, one that accurately represents your brand and gives clients the key information they need.   Then, based on your target audience, expand your digital presence to include the social media platforms best positioned to drive client engagement and customer loyalty.
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Websites can be easy and affordable.
A great website starts with just one landing page. Showcasing your brand to prospective customers is one of the most important things you can do to gain credibility.  Websites comes in all shapes and sizes to support varying business models.  Often times, less is more - an effective website is one that allows your clients to easily get what they need.   Start with a solid foundation, it’s easy to build from there.

At Bumford, websites are our passion.  We’d love to connect and strategize about how to make your website work for you - drop us a note, we will contact you.