A Closer Look at Branding

With so much competition in the market, a good brand will set you apart from others in a crowd.  Your brand should revolve around your unique selling point and carry through all of your marketing channels, drawing attention and putting you in control of how people perceive your business.  You didn’t start your company to blend in - build a strong brand to stand out and differentiate yourself from your competitors! 

Be Recognizable.
An attractive logo and cohesive visual elements will help people remember you.  Simplicity is also key - you want people to be able to take a quick look at your website or profile and immediately understand what your business means to them.
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Build Trust and Loyalty.
Branding shows your potential customers that you are legit and reliable.  The lack of it can be a turnoff, losing potential customers before you can even get started with them.  Once you have a customer, of course you want them to come back!  Branding builds relationships with your audience with the goal of converting them into loyal customers.  Customers like returning when they know what to expect, and a consistent brand throughout each interaction gives them that experience. 

Happy Employees.
As with gaining trust and loyalty from customers through your brand - the same is true for your employees.  In a market where it can be hard to find loyal employees, your brand matters.  It’s the good ole ‘treat others as you want to be treated’, you want consistent employees that show up each day with the same values and demeanor and they want the same from the company they work for.  The will be proud to work for you.

Marketing & Promotion.
Without a marketing plan that includes promoting your business (advertising), your business will have limited reach - branding and advertising work in tandem.   By first establishing your brand, your marketing and promotional plan will be cohesive and effectively represent your business’s identity, values and unique selling point. 

Steps to Build your Brand.

​Step 1.  Define Brand Strategy

• What is your Brand Purpose?
• Research your Audience and Competitors
• Identify your Brand Personality, Story and Voice

Step 2.  Build your Brand Identity

• Choose Business Name & Tagline
• Create Design for your brand (logo, colors, fonts etc.)
• Build out your vision (website design, content & messaging etc.)

Step 3.  Market your Brand

• Website, SEO & Content marketing, Social Media, Email, Print etc.

We’d love to connect and strategize about your brand - from the very start or for those already established, we can help your brand work better.  Drop us a note, we will contact you.