Be Recognizable.
An attractive logo and cohesive visual elements will help people remember you.  Simplicity is also key - you want people to be able to take a quick look at your website or profile and immediately understand what your business means to them.
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Build Trust and Loyalty.
Branding shows your potential customers that you are legit and reliable.  The lack of it can be a turnoff, losing potential customers before you can even get started with them.  Once you have a customer, of course you want them to come back!  Branding builds relationships with your audience with the goal of converting them into loyal customers.  Customers like returning when they know what to expect, and a consistent brand throughout each interaction gives them that experience. 

Happy Employees.
As with gaining trust and loyalty from customers through your brand - the same is true for your employees.  In a market where it can be hard to find loyal employees, your brand matters.  It’s the good ole ‘treat others as you want to be treated’, you want consistent employees that show up each day with the same values and demeanor and they want the same from the company they work for.  The will be proud to work for you.

Marketing & Promotion.
Without a marketing plan that includes promoting your business (advertising), your business will have limited reach - branding and advertising work in tandem.   By first establishing your brand, your marketing and promotional plan will be cohesive and effectively represent your business’s identity, values and unique selling point. 

Websites make you legit.
One of the first things a potential client will do is search for you; over 80% of customers research things online before they purchase.  Think of your website as your online business card.  If they are successful in finding your digital presence, you are a step closer to gaining a customer. 

Website content matters.
A punchy website that accurately represents your brand and business will draw in your audience. Use this opportunity to get people interested in your product or service.  Delivering valuable content will strengthen your brand and increase sales.

Websites simplify.
With good content, the most common customer questions are already answered.  This saves time on both sides, delivers a consistent experience and builds trust in your ability to anticipate customer needs.

Websites make you accessible. 
Your products and services are available to anyone, anywhere, anytime.  Even outside of business hours, customers can access products and services from your website.  Make it easy for them to contact you and request a follow up - it’s an instant lead.

Websites span generations.
An easy to use website will be appreciated by all ages.  With so many digital platforms, it can be challenging to keep up with the latest trends.  Start with a website as your go-to digital presence, one that accurately represents your brand and gives clients the key information they need.   Then, based on your target audience, expand your digital presence to include the social media platforms best positioned to drive client engagement and customer loyalty.
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Websites can be easy and affordable.
A great website starts with just one landing page. Showcasing your brand to prospective customers is one of the most important things you can do to gain credibility.  Websites comes in all shapes and sizes to support varying business models.  Often times, less is more - an effective website is one that allows your clients to easily get what they need.   Start with a solid foundation, it’s easy to build from there.

At Bumford, websites are our passion.  We’d love to connect and strategize about how to make your website work for you - drop us a note, we will contact you.